YOUR RIGHT HAND​

By living a freelance life and working with different types of businesses, I learn a lot. My clients are both small and medium-sized e-shops and also small service providers. I look at things comprehensively, because even though campaigns on Facebook are set up in an absolutely exemplary way, there is no mention on the web that a Facebook page exists and maybe even the website doesn’t work properly, it is very counterproductive and in the end, activities lose their effect. When I start working with someone, my goal is also to make their business tread like a Swiss watch. So expect me to take a proactive approach and give you suggestions that may not even be directly related to what you firstly called me to do. To make things easy for you to understand, I will try to explain it to you in a little more detail.

An example of such cooperation can be: help with creating a simpler website via WordPress or a more complex e-shop within the Shoptet system. Throughout the whole process I will help you to not forget about who your target group is and to connect all the systems, thanks to which we will get to the target. We will create Facebook / Instagram / YouTube together, and possibly other profiles on social media where your audiences are located. Let’s invent a system of email communication, its form and content. If you sell products, you should not miss product comparators. We will “declare” to the world that your business exists and tell Google Search Engines about it as well. We will make a system in everything. I will show you how to look at all activities comprehensively, give them the right direction and unify communication. I’ll explain everything to you thoroughly so you can understand it well.

Already, when I was a teenager, I started working for a marketing agency called AZ TRADE AGENCY. A small company, however, led by an ambitious owner, from whom I learnt a lot. During my university studies, I also worked for the young and creative agency Brain One for several months. I also had the opportunity of working in a team and I had the responsibility of being the project manager. I learnt to use new programs and manage stressful situations with a calm head.

I did not spend 3 years of bachelor’s studies in Marketing Communications at Tomas Bata University just doing theoretical studies (only a little bit). I mainly worked with the implementation of all sorts of real projects, in which it was necessary to involve both acquired knowledge and social skills. Organizing events, planning the work of the entire team, financial planning, motivating myself and others, creating campaigns and communication online and offline, resolving conflicts and rejoicing in the completion of the project and successful transfer of it to the next generation. I followed up with a master’s degree in the same field, which I spent the vast majority of in Spain. I wrote a diploma thesis, which became the basis for the creation of the USE-IT tourist map and did not remain just a theory. It was so interesting for the tourist department of Salamanca that the project is being implemented right now. A real school of life!

People don’t usually mention high school, but mine has been a real benefit to me. It gave me a great basis in graphic design, in Adobe programs, in coding and web design, in marketing and also in economics and related business thinking. Thank you SŠUP.

Money is nice, but for me, it’s not the only motivating element. I like to do things that make sense to me, and if they have any social overlap that I agree with, I like to use my free time in this direction. The projects I consider as the most important ones are: the participation in the organization of the One World festival in Ústí nad Orlicí since 2009, the implementation of a non-traditional tourist map USE-IT for Salamanca (Spain) or help with the communication of the Outdoor Street Art Gallery ZOES which is also in Salamanca.

Continuous education is the essence of my life. Articles, podcasts, books, courses, webinars, workshops, trainings, … I find it crucial to learn information outside my field of work, I perceive it as a big plus and with age I’m becoming more and more aware that even though I may not be using what I’m learning right away, at some point in life it will definitely come in handy. So what am I interested in? Leadership, psychology, sociology, understanding the political and economic situation of various countries and institutions, languages, education, ecology, sustainability, nutrition, … and of course marketing and project management. I also find time for sports because without a healthy body it is much more complicated to maintain a healthy “spirit”.